Assignment First

案例研究代写:网络营销的产品价格和促销

产品:产品必须符合客户的需要和要求。它包括名称(品牌)、尺寸、形状、特点、标签、包装和配件。产品是指电子零售商店亚马逊向顾客提供的服务或商品。在从商店购买产品之前,顾客必须对它的各个方面感到满意。

放置和分发:产品的详细信息必须通过单击鼠标立即提供。展示不同尺寸、设计、形状和颜色的产品是很重要的。它遵循分销商、批发商和零售商等网络。在电子零售中,组织将通过零售商直接销售产品,顾客可以从零售商那里购买商品。顾客满意是电子商务的重要组成部分。

价格:价格是网络营销的一个重要因素。价格取决于需求、产品制造成本、政府关税、客户的财务状况以及竞争对手对同一产品的价格。价格也影响着电子零售商店的收入。如果电子商店提供的产品和服务是好的,与其他商店相比,那么客户可以支付更多。在电子零售商店中,采用制造商到零售商再到消费者的单一渠道分销,使得价格保持在较低水平。在推出新产品的过程中,电子零售商店或组织为了抢占市场,阻碍其他竞争对手进入市场,而采取低价策略。然而,在许多情况下,这样的零售商店在入门阶段提供高价格,以获得高端客户,他们可以支付更多。不同的组织有不同的目标,并根据该战略采取行动。

促销:宣传和促销是销售产品的一个重要因素。销售可以通过个人销售,也可以通过社交网站、电子媒体或印刷媒体做广告。促销活动影响消费者的购买行为,说服他们,并告知他们的产品和价格与其他网站上提供的产品相比有折扣。销售促进也可以通过短期激励或积分从相同的电子零售网站购买产品或通过折扣优惠券。电子零售商店必须通过整合的信息宣传自己的产品,同时也必须有诚信。网上销售的产品不应含有任何虚假或误导性信息。潜在客户必须被在线媒体上出现多次的信息所说服,这些信息也将起到提醒作用。


案例研究代写 :网络营销的产品价格和促销

Product: The Product must be according to the customer’s needs and demands. It consists of name (brand), size, shape, features, labeling, packaging and accessories. Products are services or commodities which are offered to the customer by e-retail store Amazon. The customer must be satisfied with its aspects before buying the products from the store.
Place and Distribution: The details of the products must be available instantly by the click of a mouse. It is important to showcase the products in different sizes, designs, shapes and colors. It follows a network such as distributors, wholesalers, and retailers. In e-retailing, the organization will sell its product straight away through retailers from whom the customer can buy the goods. The customer satisfaction is an important part in e-business.
Price: Price is an important factor in e-marketing. Price depends on the demand, the cost involved in making the product, government duties, customer’s financial condition and competitor’s price for the same products. Prices also influence the revenue of the e-retail shop. If the products and services offered by the e-store are good, compared to other stores, then the customer can pay more to them. In e-retail store, single channel distribution is used such as manufacturer to retailer and finally to consumer, so the price remains low. During the introduction of the new product, the e-retail stores or organizations fixe low price to capture the market and obstruct other competitors to enter the market. Whereas in many cases such retail stores offer a high price at the introductory level to attain high end customers, who can afford to pay more. Different organizations have different objectives and act according to that strategy.
Promotion: Publicizing and promotion is an important factor in selling the products. Selling can be done either by personal selling or advertising through social networking sites, electronic media or print media. Promotion influences the customer’s buying behavior, convince them and inform them about their products and prices with discounted rates in comparison to other products offered in the online site. Sales promotion can also be possible through short term incentives or points collected for buying the products from the same e-retail site or through discount coupons. E-retail store must advertise their products through integrated message which also must have honesty. There should not be any false or misleading information about the products sold online. Prospective customers must be convinced by the messages appearing several times in the online media and such messages will also act as a reminder.