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澳洲霍巴特论文代写:智能手机的消费

据观察,中国智能手机市场是一个非常强劲的市场。竞技场上有本地和国际竞争对手。在研究和媒体网站中,约54%的受访者表示他们可能购买或更换智能手机。鉴于此,智能手机的消费者兴趣在增加。然而,在论证的另一端,人们也会发现消费者不希望花费太多时间,因为技术在当前时代不断变化。人们希望拥抱更新的技术并确保每次销售都有改进的功能(Wei&Lo,2015)。他们想要自己的价值(Wei&Lo,2015),他们认为价值需要被评估和定义。

澳洲霍巴特论文代写:智能手机的消费
在此背景下,信任是个人之间长期健康关系的主要要求之一,同样的信任也被用于理解品牌与消费者之间的关系(Erdem et al。,2006)。研究表明,品牌信任与消费者的品牌忠诚度和购买意愿正相关(Fournier,1998)。 Fournier(1998)的研究工作是基于信任的社会心理方面的问题,这可以通过个人叙述深入理解。没有这样的品牌被纳入她的研究范围。本研究通过选择特定品牌解决品牌信任对购买意图的影响。

澳洲霍巴特论文代写:智能手机的消费

Smart phone market in China is observed to be a very strong market. There are both local and international competitors in the arena. In research and media sites, around 54% of the people polled said that they are likely to buy or change their smart phone. Given this There is increased consumer interest in the smartphones. However, at another end of the argument, one can also find that consumers do not want to spend a lot as the technology keeps changing in the current times. The people want to embrace newer technology and ensure that there is improved feature in each sale (Wei & Lo, 2015). They want value for their money (Wei & Lo, 2015) and what they perceive as value needs to be assessed and defined.

澳洲霍巴特论文代写:智能手机的消费
Now in this context, trust is one of the major requirements of a long-term and healthy relationship between individuals and as such the same trust is also used to understand relationship between a brand and consumer (Erdem et al., 2006). Research studies show that brand trust positively correlates to brand loyalty and purchase intention of the consumer (Fournier, 1998). Research work of Fournier (1998) was based on the issues of socio, psychological aspects of trust as could be understood thorough individual narratives. No brand as such was brought into the context of her studies. This research addresses the impact brand trust has on purchase intention by selecting a specific brand.