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Assignment代写:独立酒店和连锁酒店的竞争分析

无论趋势如何变化,障碍是什么,独立酒店都应该专注于为客人提供增强的个性化体验(Assaf et al., 2010)。他们应该与当地服务机构合作,提供更好的自然体验,并捕捉一个地区、城镇或社区的本质。虽然连锁酒店对独立酒店的竞争很激烈,但一些游客对标准的独特报价却有不同的感受。

Assignment代写:独立酒店和连锁酒店的竞争分析

独立酒店有真正的机会区分其独特的属性和客户服务(O’Neill & Kim, 2009)。他们可以选择根据自己的喜好来满足游客的需求,而不是在所有的国际市场都遵循同样的方法和文化。在品牌、定价、折扣和市场营销方面,独立酒店明显拥有运营自由。没有任何特定的品牌标准是一种解放。他们的营销团队有自由尝试各种各样的挑战,同时根据需要的变化策略设置自治。

Assignment代写:独立酒店和连锁酒店的竞争分析

No matter how the trend moves and what barriers come, independent hotels should stay focused on guests for delivering an experience of enhanced personalization (Assaf et al., 2010). They should come in partnership with local services for providing a better natural experience, and capturing the essence of a region, town, or a neighborhood. Though chain hotels present major competition for independent hotels, some visitors have different sense of standardized unique offers.

Assignment代写:独立酒店和连锁酒店的竞争分析

Independent hotels have the genuine opportunity of distinguishing between its unique properties and customer services (O’Neill & Kim, 2009). They have the option to fulfill the demands of visitors as per their preference rather than following the same approach and culture in all international markets. There is an evident freedom of operations for independent hotels in terms of branding, pricing, discounting, and marketing. It is quite liberating to not have any specific standard of brand. Their marketing teams have the freedom of trying out various challenges quickly while setting autonomy as per the required change strategy.