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  本篇assignment代写-对危机的处理讲了对危机的处理反映了中国人的文化背景,他们似乎变得更加以资本为导向,并把所有的努力都集中在支配竞争对手上。中国的文化变得如此受竞争驱动,以至于他们的孩子也被教导要与美国和欧洲竞争,变得比别人更强大。当这种文化意识到其社会内部结构的缺陷时,它注定要走向大规模的失败。文化也定义了一个人支持什么类型的事件,比如支持好人,有时也支持坏人。本篇assignment代写文章由加拿大第一论文 Assignment First辅导网整理,供大家参考阅读。

  The handling of the crisis informs about the cultural set up of Chinese population, who are seemingly becoming more capital oriented and concentrating all their efforts of dominating rivals. The culture of China has become so competition driven that their children are also taught about competing with the US and Europe and becoming stronger than others. This kind of culture is doomed for mass failure, when it realises the flaws in its internal structuring of society. Culture also defines what kind of incidence one supports, such as supporting good and also sometimes evil (Taylor, 2000). This theory applies here to Chinese population who are brainwashed to constantly try and dominate the US and become the next superpower, as if it is going to get permanently divine. In contemporary China, public relations of corporate companies are relatable to the culture followed by society. Public relations are simply dependent on the way the culture acts, and people’s reactions set the stage how public relations is strategized (Zhang, Shen and Jiang, 2009). The role of public relations in contemporary society is proportional to the behavioural and cultural flair of the country. China has a conservative culture, but growing toward a capitalistic mode of living, and hence the public relations role is more aligned with the culture of China and its people.

  Hawkins (2012) discussed that any business relationship rests on the primary pillars of trust, transparency, responsibility, and loyalty. When these are taken care of, the business is not a problem and customers tend to repeat orders. Applying this theory to the Air China case, it seems that it has clearly missed the opportunity to build a stronger relationship, and instead the trust deficit has widened. This crisis, though small in extent, can be a turning point for the slow and gradual decline of trust in the airline. Since it got away this time with a minor issue and with its supporters from China, it shall repeat such incidences and keep rejecting any regret in their misdeeds. Thus, when it becomes a habit to take the consumers and audience for granted, the business often ends up in complete denial of its own misdeeds and continues in ignorance (Zhang, Luo and Jiang, 2011). The same case is seen in Air China, which is less on remorse and more on covering its mistakes by innovative means, but such tactics would only work one or two times, beyond which there shall be no mercy offered by consumers.

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