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  本篇assignment代写-营销沟通和营销组合讲了活动的推广,有电视广告和户外活动的概念。当地的促销活动越来越受到重视。人们被鼓励在社交媒体上联系,这是为了增加消费者的参与度。公司在出售可口可乐的过程中遇到了一些运营问题。这些是公司的商标,必须是一样的。这是在推广的灵活性,但一些基本因素,如推广的商标需要是相同的。本篇assignment代写文章由加拿大第一论文 Assignment First辅导网整理,供大家参考阅读。

  Marketing Communication and Marketing Mix

  In Australia, Coca Cola was facing the brunt of the issues that has been described above and the company launched a number of campaigns.

  One of the most important campaigns that were launch in October 2011 to January 2012 was “Share a Coke”. This campaign was devised to ensure that the consumers take notice of the efforts of the company. The company was looking for a strategy that would enable it to connect with the 24 years old. The marketing mix that was used by the company is derived using the marketing communication.

  Product: The Company has large product portfolio that is made of 500 sparkling brands. There are more than 3500 beverage choices. The most important product of this is Coca-Cola. This is considered to be the flagship product and the valuable brand (Gourville & Noah, 2013). The product remained the same. However, there was the change in the labeling and product design to connect with the people.

  Places: The Company was targeting this campaign in the Australian area. The age demography as between 18 to 27 years. The place where the campaign was held was in the areas where there were high levels of youth population (Gourville & Noah, 2013). The bottling partners worked with the customers and develop their product range to be sold in the grocery stores, convenience stores, amusement parks, canteens. There were a number of localized strategies that the company adopted in making the sales. Initially, the campaign was focused on Australian areas. Later, it had developed to other regions.

  Price: The rival for the company was historically considered to be Pepsi. During the campaign, Coca Cola’s pricing strategy was about gaining brand loyalty and the focus was on creation of niche markets (Armstrong et al., 2015). The prices of the product started to become lower with the size of the purchase. Bulk purchase of product needed to be lower prices than the single Coca Cola products. Based on these factors, the product was priced a little lower than Pepsi during the campaign.

  Promotion: For the promotion of the campaign, there were TV ads and outdoor campaigns for the concept. There was an increased focus on the local promotions. The people were encouraged to connect in the social media and these were to increase the consumer engagement. There were some operational issues that the company had faced for the process of selling Coca Cola. These were the company’s trademarks that needed to be the same. It is flexibility in the promotion however some of the fundamental factors such as the promotion of the trademark needed to be the same. These included ensuring ways of respecting the Muslim population and the ways to present their name. This was a socially-driven campaign. This caused the consumers to create customize names on the cans. These enable the consumers to make sure that their names appeared in the King’s Cross billboard which was found in the downtown Sydney area. The cost of the product was more than traditional media campaign (Armstrong et al., 2015). The company focused on the one-on-one level of product promotions. This had created a lot of consumer buzzes after an initially slow week. It was expected that the sales would decline which particular summer when the product was launched. It created surprising profit. This gave the promoters the idea of “Where Will Happiness Strike Next.” There was subsequent campaign that was developed by the company. The company tried to foster “Cultural Leadership” (Gourville & Noah, 2013). Coke’s integrated marketing communication was the next aspect that was developed owing to the campaign. The company wanted to make sure that the people trusted the brand and in the community goodness. It was about having fun and also meeting the social requirements.

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