Key Points to be Noted:
• The gearing ratio shows that the company’s business has become more risky in 2010 than it was in 2009. However, it still is less risky than the other companies in the industry who have an approximate gearing ratio of 30%.
• The gross profit and the operating profit margin decreased which shows that the company lost profitability even though it’s net income increased by 47m dollars.
• Customer’s collection period increased in 2010 which means the customers took more time to pay back their debts; company’s liquidity was affected negatively.
• Current ratio and quick ratio increased which is a good sign of improving liquidity.
• Price Earnings ratio decreased which means that the future expectations from the company are not so good as predicted by the stockholders. The stock price also decreased which shows lesser popularity and negative side of the business.
• The dividend yield decreased therefore the shareholders are getting lesser cash flow
• The ability to pay dividends increased as shown by the dividend cover ratio
• I would recommend the directors to improve their business and bring it up to the standards of the industry. In some areas the company has prospered but mainly it has declined. However it has made a profit of 47m more dollars than in 2009. However, this could also be due to many reasons.
要注意的关键点：
•负债比率表明公司的业务有2010面临更多的风险比在2009。然而，它仍然是比在其他行业的企业有一个近似的传动比为30%的风险低。
•毛利和营业利润率下降，说明公司失去了盈利即使它的净收入增加4700万美元。
•客户收集期间增加2010这意味着用户花更多的时间来偿还其债务，公司的流动性受到影响。
•流动比率和速动比率的增加是提高流动性的一个很好的迹象。
•市盈率下降，这意味着从公司的未来预期并没有为股东的预测的那么好。股票价格也下降，表明较普及和企业的消极的一面。
•股息收益率下降，因此股东获得较少的现金流量
•分红，如图所示的股利支付率增加的能力
•我建议董事会提高他们的业务和它带来了行业的标准。在一些地区，公司的繁荣主要是它已经下降。但是它已经赚了4700万美元超过2009。然而，这也可能是由于多种原因。
