Assignment First

代写加拿大留学生论文:香奈儿品牌分析

香奈儿瞄准的是富裕的精英群体。这个群体越来越多地使用数字媒体。这家公司保持着一种排他性。该品牌在推特上有1260万粉丝,但他们只有1392条推文。他们只开发twitter的标签,几乎没有用户互动。品牌形象的排他性水平是通过观察到的这个协议来培养的。这也意味着他们在间接强化过去的广播策略。


代写加拿大留学生论文:香奈儿品牌分析

香奈儿公司几乎对那些发表自己观点的人做出了回应。Facebook和其他社交媒体平台也是如此。品牌不回复用户查询。这种排他性的立场,是为了创造一种既存在又不存在的人物形象。这是为了重申他们最初的排他性价值。之所以采用这种方法,是因为目标消费者更喜欢在商店里购买,而社交媒体的作用是为人们提供相关信息。


代写加拿大留学生论文:香奈儿品牌分析

Chanel is targeting the affluent elite groups. This group is increasingly using digital media. The company maintains a sense of exclusivity. The brand has 12.6 million followers in twitter but they have only 1392 tweets. They develop twitter hashtag exclusively and have almost no audience interaction . The level of exclusivity of the brand image is fostered through this protocol that is observed. This also means that they are indirectly reinforcing the broadcast strategy of the past.



代写加拿大留学生论文:香奈儿品牌分析

There is almost response by the Chanel Company for the people who post their views. The same is observed with Facebook and other social media platforms. The brand does not reply for the user queries. This kind of exclusive stand is to create the persona of being present and absent at the same time. This is to reiterate their original values of exclusivity. The reason for adoption of this method is that the target consumers prefer to buy in store and the role of the social media is to provide the people with the relevant information.