代写留学生论文品牌战略

代写留学生论文

The global beer market is characterized by several players that pose significant competition to each other. Italy is deemed to be the top manufacturer of wine followed closely by France (The 5 best winemaking countries in the world, 2011). Amidst such stiff competition, it is important to analyze the branding strategies of Tsingtao Brewery, China that has contributed to its success. Accordingly, the main research questions which this report addresses are:
1. Determination of the effectiveness of the branding strategies of Tsingtao Brewery,
2. Analysis of the brand attributes of the brand Tsingtao, which have contributed to the brand’s value.
3. Scope of development of the brand Tsingtao in future.
The brand is sold across 50 countries, but on account of time and geographical constraints, its popularity in the US market only has been analyzed. As per Gray (2011), the US economy is expected to become the top wine consuming economy in 2011 and accordingly, the US market has been chosen for analysis. The questionnaire method has bee used to obtain answers to the research questions and it has been decided that the questionnaire would be administered electronically to about 500 people to obtain their feedback and perceptions about the Tsingtao brand.

代写留学生论文

全球啤酒市场的特点是由几个球员带来了显着的相互竞争。意大利被认为是葡萄酒的顶级制造商,紧随其后的是法国(5个最好的葡萄酒的国家,2011)。在如此激烈的竞争,这是品牌战略的重要分析青岛啤酒中国,促成了它的成功。因此,研究的主要问题,本文的地址是:

1。青岛啤酒的品牌战略的有效性测定,

2。这个品牌青岛啤酒品牌的分析属性,有助于品牌的价值。

3。在未来的品牌啤酒的发展范围。

品牌是在50个国家销售,但在时间和地域的限制,其在美国市场的人气只进行了分析。根据灰色(2011),美国经济有望成为2011顶级葡萄酒的消费经济,因此,美国市场已经选择的分析。调查问卷的方法已用于获得研究问题的答案,它决定了问卷将管理的电子化的大约500人获得他们的反馈和对青岛啤酒的品牌认知。

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