Cultivation Model: by George Gerbner
Cultivation model was proposed by George Gerbner. For this theory, the main effect is not a violent behavior, but the alignment with which people accept the symbolic and violent world of fiction, like a faithful reflection of reality (Cooper and Cynthia 1996, p. 36). When television characters use violence to achieve their selfish ends, or when violent characters are of a social class or ethnicity, or sex, all these data contributes to shape the consciousness of people regarding other people. And this translates into their behavior and their attitudes.
Most Convincing Model
Aggressive Stimuli Model: by Leonard
Justification for Choosing Aggressive Stimuli Model
Violence in the media is the cause of a social debate that in 30 years, still has not found definitive answers. The influence may have violence portrayed in the media about violence is the real crux of the debate. Quickly became a political battle going on between those who provided the negative impact of media violence, want to control to protect children and those who argue that such measures open the door to censorship and concealing the causes actual violence in our society (Potter and James 1999, p. 148).
In all forms, media violence plays a big role, whether by television reports, films, internet, newspapers, etc. The media is omnipresent in our lives; young people are more and more contact with violent images. One might think that these images have a direct impact on the behavior of young people because they are rapidly finding their means so they are more impressionable.
Researchers have studied the relationship between media violence and aggression in real life by examining communities before and after the introduction of television. In the mid-1970,