Assignment First

  本篇代寫論文-市場營銷和客戶價值之間的關係講了沒有市場營銷,就無法實現客戶價值。即使對於最著名和最忠誠的品牌,營銷也是很重要的。耐克、蘋果等公司的客戶總是在尋找新的營銷策略來提高他們的客戶價值。營銷從來沒有停止過。即使實現了客戶價值的所有要素,客戶也很難僅僅依靠產品所提供的利益。本篇代寫論文文章由加拿大第一論文 Assignment First輔導網整理,供大家參考閱讀。

  Relationship between marketing and customer value is clear by now and can be observed in the examples explained above. Without marketing, customer value cannot be achieved. Even for the most famous and loyal brands, marketing is important. Customers of Nike, Apple etc. always look out for new marketing tactics for enhancing their customer value. Marketing never stops at any point. Even if all the elements of customer value have been achieved, it is difficult for the customer to rely on just the benefit provided by the products. Loyalty is not just achieved by selling good quality products and services. It is achieved by fulfilling all the elements of the customer value. These elements help in achieving other basic and important brand segments. As time changes, customers will demand more and more benefits and it becomes difficult at time to change the features of the product again and again. Marketing helps here to add an edge over the other products present in the market. Epistemic element when achieved can lead towards customer satisfaction and loyalty and it is impossible that without the help of marketing it becomes possible (Verhoef and Lemon, 2013).


  Marketing has been helping the companies for centuries and still it proves to be among some of the effective tactics of this century. Customer value has its unique position in marketing and is also connected directly with it. Good activities of marketing can surely help in increasing the efforts for managing the elements of customer value (Shani and Chalasani, 2006). This discussion has helped in guiding the reader towards the basic elements of customer value with the help of using the example of Queen Victoria night market. All these elements can be achieved at once or can be fulfilled one by one depending on the level of marketing activities. It is proved that with the help of example given above, the elements of customer value can only be achieved with effective marketing. Queen Victoria night market has used the basic format of connecting the essence of European region all at one place. This helps in connecting the customers with this market because they can feel Europe at a single point. All in all, Queen Victoria night market can be taken as a good example by the marketers for selling their products by using the basic techniques used by Queen Victoria market (Verhoef and Lemon, 2013).