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  本篇代写论文-索契冬奥会讲了投票结果宣布索契在第一轮和第二轮申办中获胜,而平昌和萨尔茨堡落在后面(2014年奥运会申办)。活动符合目的地形象,而活动场地在城市基础设施和场地设施方面缺乏的是由政府处理(Chappelet, 2014)。可行性阶段考虑了大约550亿美元来举办这次活动。在可行性阶段,由于成本大约是投标时120亿美元的4.5倍,出现了红色警报。其中,只有160亿美元是真正与体育相关的,这意味着索契准备作为一个场地,剩下的数额。本篇代写论文文章由加拿大第一论文 Assignment First辅导网整理,供大家参考阅读。

  Moreover, the idea stage is part of the formation stage and is where the event idea is first considered by concerned parties. The voting results announced Sochi as winning the bid in the 1st and 2nd round while PyeongChang and Salzburg fell behind (Games Bids, 2014). The event fit the destination image, and what the event site lacked in terms of city infrastructure and venue amenities was handled by the Government (Chappelet, 2014). The feasibility stage considered an implementation of around $55 billion for hosting the event. Here in the feasibility stage itself, there were red alarms as the cost was about 4.5 times more than the 12$ billion that was placed as bid. Of this, only 16$ billion was actual sports related, which meaning Sochi was prepared as a venue with the remaining amount.

  The second stage is the growth stage. At this point, the site and event have been considered, but the event will have to be bid out to proper price, and completion proposals or tenders presented by different parties. In addition, this is the stage where the venue master plan is drawn out, and the infrastructural developments are competed. In addition, a brand strategy is created at this point. Now in the growth stage, it was observed that Sochi was involved in plentiful construction activities (Alekseyeva, 2014). The impact to Government, and stakeholder was both high as it was observed a large amount of public money was also spent here. The public share was around 96.5 per cent. Extensive construction was done, but the developed hotels still suffered from issues of overcapacities. The Rapid City development did not a lot much for sustainability and as a consequence much of the current maintenance of the site infrastructure (after the Olympics) fell on the Government. These expenses amount to around $1.2 billion per year (Müller, 2014).

  Brand strategy is also part of the growth stage. Sochi suffered in terms of brand strategy and its impact was felt on both the growth stage and the staging stage. Protests over gay rights issue led to many calling out for Boycott of the Russian hosted Winter Olympics. In addition, Russia has granted Edward Snowden political asylum at that time and this led to issues of brand image. Besides this, Putin was an ally of the Syrian president and this was once again a bad image reflection on Sochi as a global venue for Winter Olympics. Marking the 150th anniversary of the Circassian genocide in 2014, protestors argued that Olympics were hosted on graves (CNN Library, 2017). The third stage called the staging of the event is where the actual event hosting occurs and here the brand image did threaten the very hosting itself.

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