risk of defaming have risen in the current times. This is due to the development of social media and mobile technology. In the previous decades there were clear mandates and rules that the press followed with the presentation of news to the world (Stewart, 2013). This has changed in the current times. The people in general are more adept with technology in the current times. Even an average person seeking employment in a firm is vetted based on their Facebook page or status update. It is also very easy to propagate false news about someone in the real world. A false yelp review can essentially lead to closing down of a business.
Online defamation continues to be nebulous. There is a need for more analysis and clarity of the laws related to the newer technologies.
Purpose of this analysis is to understand implication of defamation in the digital and social media age (Stewart, 2013). In this analysis, Public Relation practitioners’ code of conduct and their dissemination of messages will be discussed in this analysis. Based on this the relevant cases and legislations that are related
Online defamation is the act of presenting false news about an individuals or an organization in an effort to reduce their credibility. The plaintiffs are the people who suffer the ramifications of online defamation and they have rights to claim their credibility and ensure that they have acted with integrity. The plaintiffs should
prove to the courts that the individual or organization had stated a false statement with the malicious intent of discrediting of the plaintiffs. The plaintiffs should prove that the defendant had simply posted a false fact that the defendant considered it to be a lie, nevertheless continued to do so. Online defamation is an important
issue that has become the primary concern in many nations. There is a conundrum that the people feel about the notions of Freedom of speech and defamatory content.