Assignment First

代写论文一般多少钱:营销框架AIDI的解析

AIDA本身是理解营销的一种比较传统的框架。在AIDA中,每一个字母代表或营销人员必须理解的关于消费者的某些方面。

代表关注或意识。传统营销理论认为,每一种产品都能引起人们的注意。只有当一个人对一种产品的注意力得到满足时,这个人才会意识到它,才会寻求有关它的信息,或者对购买它感兴趣。

I代表市场营销中的兴趣元素。例一:消费者的利益必须得到提高。因此,营销人员必须关注消费者的利益。根据AIDA模型确定了优势的形式和对消费者的好处。

代论文一般多少钱:营销框架AIDI的解析

D代表欲望的元素。一个产品或过程的广告或市场应该是提高消费者购买该产品的欲望。消费者应该对产品感兴趣并渴望拥有它。AIDA的这个方面表明了购买产品时所呈现的所有权感,以及营销人员将如何利用这个方面来重新制定营销。

最后一个A是基于市场营销的消费者行为。营销信息的构建必须使消费者采取行动来拥有产品。


代论文一般多少钱:营销框架AIDI的解析

AIDA is by itself one of the more traditional frameworks towards understanding marketing. In AIDA, each of the letters stands or some aspect that the marketer must understand is about the consumer.
is a stand for attention or awareness. A product per-traditional marketing theory is assumed to be that it inspires attention. Only when a person’s attention with respect to a product is met, then the person would become aware of it, would either seek information on it or be interested in buying it.
I stands for the interest element in marketing. Per I, the interest of the consumer must be raised. The interests of consumers must be focused on hence by a marketer. The form of advantages and the benefits for consumers are identified per the AIDA model.


代论文一般多少钱:营销框架AIDI的解析

D stands to represent the elements of desire. An advertisement or market for a product or process should be that it raises the desire of the consumer towards buying the product. The consumer should be interested and should desire to possess the product. This aspect of AIDA indicates the sense of ownership that is present with buying a product and how marketers would take advantage of this aspect to reformulate marketing.
The final A presents how consumer would act based on marketing. Marketing messages must be so constructed that the consumer acts towards owning the product.