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  本篇代写-奢侈品牌的市场需求讲了宝缇嘉的产品市场需求强劲。经调查发现,公司拥有较强的品牌形象和忠实的客户惠顾。根据2014-2015财年,市场对该产品的需求是全方位的(Reddy, Terblanche, Pitt, and Parent, 2009)。该品牌在特定年份产生的收入为11.4亿欧元(Reddy, Terblanche, Pitt, and Parent, 2009)。这说明了一个事实,那就是市场对该品牌的需求很大。本篇代写文章由加拿大第一论文 Assignment First辅导网整理,供大家参考阅读。

  Economic situation

  It has managed to garner immense brand image. The Net income of the brand is estimated to be about 400 million dollars and the annual revenues for the brand is 1.2 billion dollars. There is immense brand equity for the product and the sale of the product is found to be concentrated in the Asia Pacific region.

  In China, this brand has immense brand equity. It is considered to be a premium brand in China, owing to this, there has been increase in sales, especially in the Chinese market.

  3. Market Analysis

  In this section, the particular market demand for luxury products in general, demand in the particular city, existing competition and other differential variables are factored in this analysis. From this various insights can be garnered for the development of appropriate brand strategy.

  3.1 Market demand

  There is a strong market demand for the product of Bottega Veneta. It has been found that the company has a strong brand image and a loyal customer patronage.

  According to the 2014-2015 fiscal years, it has been that there is market demand for the product all round the spectrum (Reddy, Terblanche, Pitt, and Parent, 2009). Revenue generate by the brand for the particular year is is 1.14 billion Euro (Reddy, Terblanche, Pitt, and Parent, 2009). This points to the fact that, there is strong market demand for the brand.

  According to the financial data, the luxury brand sales across the spectrum are 250 billion euro approximately. It has been rising steadily from the years 1995 to 2015. This is shown in the graphs below.

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