Assignment First

代写书稿:吸引读者阅读出版报纸的策略分析

全世界的报纸都面临着来自电子媒体的严峻挑战。互联网的负面影响最大,因为随着互联网的出现,读者人数下降的速度越来越快。报纸的关注点主要集中在读者群上,因为网络读者群与两件事有关,一是网络用户数量仍然较低,二是纸媒发行量的扩大。然而,必须采取措施来增加实体报纸的读者群。

吸引读者还取决于产品或消费类别,这一点也很重要。例如,《纽约客》杂志制定了吸引网站访问者的策略,并向他们提供杂志订阅服务。该公司已经能够增加订阅的数量。这样做的基础是公司的目标客户很容易接近。然而,这种吸引顾客的策略也可能被公司采用,把顾客带到实体报纸上。


代写书稿 :吸引读者阅读出版报纸的策略分析

这些研究强调,报纸出版的内容必须经历革命,而不是演变。这就是说,为了吸引更多的客户,可能会改变内容的表示形式。因此,报纸无法发现出现的新机会。传统出版的报纸也必须根据能力进行调整。在此基础上,需要研究传统报纸出版业的客户习惯和需求,使其能够营销与核心竞争力相关的产品。在这些方面的工作对出版的报纸是非常有益的。


代写书稿 :吸引读者阅读出版报纸的策略分析

Newspapers across the world have faced stiff challenge from electronic media. Internet has the most adverse effect as readership has fallen at a greater rate with the advent of internet. The newspapers focus primarily on readership as online readership is associated with two things i.e. online customers will remain low and online viewership is the extension of print circulation. However steps have to be taken to increase readership of physical newspapers.
It is also important that attracting readers is also dependent on the product or consumer category. For example the New Yorker magazine had developed strategy to attract visitors on website and offered them subscription of magazine. The company has been able to increase the number of subscriptions. The basic for this is that the target customer of the company is easily accessible. However such strategies to lure customers may be adopted by companies to bring the customers to the physical newspapers as well.


代写书稿 :吸引读者阅读出版报纸的策略分析

The studies have highlighted that the content in published newspaper has to undergo revolution rather than evolution. This is to say that presentation of the content may be changed in order to attract more customers. As a result, the newspapers are not able to identify new opportunities that come up. The traditional published newspaper will also have to align in accordance with the competencies. Along with this the customer habits and desires have to be studied that can enable the traditional newspaper publishing to market products related to core competencies. Working on such aspects can be quite beneficial for the published newspapers.