代写网站:星巴克多元化的员工和环境服务

代写网站:星巴克多元化的员工和环境服务

在星巴克,员工们努力创造一种尊重和重视包容和多样性的文化。公司的目标是建立多元化的员工队伍,提高竞争力,塑造包容的文化,发展多元化的供应商网络。工作环境是受欢迎的,员工们也被鼓励相互参与,从而使星巴克成为一个更好的工作场所。此外,星巴克可以被视为机会均等的雇主(Malkewitz, 2012)。众所周知,每一个合格的申请人在就业期间都会得到一些考虑,而不考虑性别表达、身份、退伍军人身份、婚姻状况、性取向、残疾、宗教、性别、年龄、国籍或种族,或任何受联邦、州或地方法律保护的其他依据。因此,星巴克的员工承诺为残疾求职者提供适当的住宿。因此,员工接受了良好的培训,以便为客户提供有效和高效的服务(Nelson, 2008)。由于大多数情况下同时涉及消费和生产,在一些情况下,顾客将进入服务设施,而这是在作出购买决定之前按照servicescape的规定进行的。因此,servicescape在提供许多线索方面很有用,对于那些在寻找捷径时寻找信息的客户来说,这些线索很容易获得。

At Starbucks, the employees strive on creating a culture that respects and values inclusion and diversity. The company perceives its goal for building a diversified workforce, increasing competencies, shaping culture of inclusion, and developing a diversified web of suppliers. The environment at work is welcoming and the employees are well encouraged for engaging with each other and hence work on making Starbucks a better place to work on daily basis. In addition Starbucks can be considered as an employer of equal opportunity (Malkewitz, 2012). Each and every qualified applicant is known to receive some consideration in the term of employment, without the consideration of gender expression, identity, veteran status, marital status, sexual orientation, disability, religion, sex, age, national origin or race, or any other basis under the protection of federal, state or local law. Hence the employees of Starbucks show commitment to offer appropriate accommodations to applicants of job suffering from disabilities. And therefore, employees are well trained for the provision of effective and efficient services to the customers (Nelson, 2008). As there is mostly an involvement of simultaneous consumption and production, in a number of cases the customer will be entering the facilities of service and this has been in accordance with the servicescape prior to the decision of purchases. Therefore, the servicescape is useful in offering a number of cues that are easily accessibility to the customers who seek information when they look for shortcut.


代写网站 :星巴克多元化的员工和环境服务

星巴克的营销人员意识到了适度背景噪声的重要性。有了适量的噪音,星巴克意识到,为了有创意,嘈杂的环境与安静的环境相比是有益的。星巴克在将咖啡的香气传遍整个咖啡馆的同时,也成功地提升了自己的店面,因为它直接反映了其业务的核心。传播这种额外气味的关键理念是创造诱人的气味,正如顾客在特定环境中所期望的那样(Liu, 2014)。顾客在星巴克消费的时间很大程度上受到店内氛围的影响,进而影响到顾客的整体消费。星巴克柜台的位置设置在店内的后部或中部,这样顾客就可以穿过店内的座位区,如果他们喜欢这个位置,这就增加了顾客返回或安顿下来的机会。

The marketers of Starbucks realize the significance of moderate background noise. With the appropriate amount of noise, Starbucks realises that in order to be creative, a noisy environment is supportive in comparison with the quiet environment. While spreading a sharp smell of coffee all across the café, Starbucks has been successfully enhancing its store as it directly reflects the core of its business. The key idea to spread this extra smell is the creation of alluring smell, as expected by the customers in a specific environment (Liu, 2014). Time spent by customers at the store of Starbucks is highly affected by the ambience and further ahead, this affects the overall spending of the customers. The placement of counters at Starbucks are set in the back or middle of the store such that customers end up walking across the seating area of the store, and this increases the chance that the customers may return or settle in if they like the location.

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