The company efficiently positions its products as the company promotes its products by the slogan “Kellogg’s offer healthy and testy breakfast”. With the help of this effective positioning strategy, the company can be able to make a place in the home of the customers. The company positioned itself as the market leader in cereal foods products and cereal manufacturing industry. The company organizes as well as participates in several social events to develop its brand image in the mind of the consumers . The products from the company become necessity of numerous people. Its high quality products and effective marketing strategies support the company immensely and because of these, the company can be able to become the largest cereal producer of the world.
The penetration of the current market is being facilitated to the Kellogg and the increment of the sales becomes a favourite option with depicting the growth of the market. The changing of the lifestyles can be depicted with constructing the supply of the ease meals for putting down the hunger of the people. The target is being made to the restaurants and the hotels which seem to be creating a great opportunity for the growth of the segments of the company Kellogg.
The intense competition becomes the major factor of the threat for the company. The local readymade food suppliers and the local food joints of Australia becomes the major threat for the company. The changes in the government regulations and the changes in the life style of the people become the threat for the Kellogg.