Assignment First








度假村的销售和营销团队通过介绍(Nykiel, 2007),出色地解决了上述所有细分市场:






代写英文 :诺富特双水度假酒店的市场分析



代写英文 :诺富特双水度假酒店的市场分析

The Novotel Twin Waters Resort as its name suggests is a popular beach resort and also happens to be located by a riverside. Therefore, the primary market segments of the resort are as follows:
Families with Children on Fun Vacation
Couples on their Honeymoon, Anniversary or on a Weekend Getaway
Solo Travellers in pursuit of a Leisure Stay and Spa Services in particular
Conference Delegations and Attendees
Wedding Groups
The resort’s Sales and Marketing Team has done a fantastic job of addressing all the above market segments by introducing (Nykiel, 2007):
A Designated Travel and Activities Desk with plenty of fun activities for children
Special Honeymoon and Couples Retreat Packages
State-of-the-Art Spa and Therapeutic Facilities
Huge Conference Space and High-Volume Discounts for Delegates
Designated Wedding/Events Planner and Special Rates for Wedding Groups

代写英文 :诺富特双水度假酒店的市场分析

Given the mixed reviews on TripAdvisor and the high pricing as compared to its competitor-set in the vicinity, the Novotel Twin Waters Resort seemed to be a less popular alternative for tourists in Queensland. But the fact is that the Resort was brimming with guests and abuzz with activity. A Wedding Group was arriving at the Front Desk (amidst some chaos), at the time when the Resort was running a 100% occupancy. Rooms were being cleaned and released back to back after check outs.

The biggest learning in comparing ‘expectations versus actual’ has been in uncovering the glamour-facade and dazzling visuals of the property. The staff (especially in Housekeeping and Spa) have to work really hard to keep the massive resort super-clean and sparkling at all times. And most importantly, the Management needs to be forever on its toes to manage daily affairs and ensures a personalized experience for all guests (Mill, 2008).