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代写英文:诺富特双水度假酒店的市场分析

诺富特双水度假村,顾名思义,是一个受欢迎的海滩度假胜地,也恰好位于河边。因此,度假村的主要细分市场如下:

带着孩子的家庭在度假

新婚夫妇在度蜜月、结婚纪念日或周末度假

特别是追求休闲住宿和水疗服务的单人旅行者

会议代表团及出席人士

婚礼组

度假村的销售和营销团队通过介绍(Nykiel, 2007),出色地解决了上述所有细分市场:

一个指定的旅游和活动桌,为孩子们提供许多有趣的活动

特别蜜月和夫妻退房套餐

最先进的水疗和治疗设施

会议空间大,代表折扣量大

为婚礼团体指定婚礼/活动策划及特别收费


代写英文 :诺富特双水度假酒店的市场分析

考虑到TripAdvisor上的评论褒贬不一,而且与邻近地区的竞争对手相比,诺富特双水度假酒店的价格也比较高,因此对昆士兰的游客来说,诺富特似乎不是一个很受欢迎的选择。但事实是,度假村挤满了客人,热闹非凡。一个婚礼团队(在一片混乱中)到达前台,当时度假村的入住率是100%。退房后,房间被一件件地打扫干净。

在比较“期望与实际”时,最大的收获是发现了该房产迷人的外观和令人眼花缭乱的视觉效果。工作人员(尤其是客房部和水疗中心的工作人员)必须非常努力地工作,以保持大规模度假村的超清洁和闪闪发光的任何时候。最重要的是,管理人员需要永远保持警觉,管理日常事务,确保所有客人的个性化体验(米尔,2008)。


代写英文 :诺富特双水度假酒店的市场分析

The Novotel Twin Waters Resort as its name suggests is a popular beach resort and also happens to be located by a riverside. Therefore, the primary market segments of the resort are as follows:
Families with Children on Fun Vacation
Couples on their Honeymoon, Anniversary or on a Weekend Getaway
Solo Travellers in pursuit of a Leisure Stay and Spa Services in particular
Conference Delegations and Attendees
Wedding Groups
The resort’s Sales and Marketing Team has done a fantastic job of addressing all the above market segments by introducing (Nykiel, 2007):
A Designated Travel and Activities Desk with plenty of fun activities for children
Special Honeymoon and Couples Retreat Packages
State-of-the-Art Spa and Therapeutic Facilities
Huge Conference Space and High-Volume Discounts for Delegates
Designated Wedding/Events Planner and Special Rates for Wedding Groups


代写英文 :诺富特双水度假酒店的市场分析

Given the mixed reviews on TripAdvisor and the high pricing as compared to its competitor-set in the vicinity, the Novotel Twin Waters Resort seemed to be a less popular alternative for tourists in Queensland. But the fact is that the Resort was brimming with guests and abuzz with activity. A Wedding Group was arriving at the Front Desk (amidst some chaos), at the time when the Resort was running a 100% occupancy. Rooms were being cleaned and released back to back after check outs.

The biggest learning in comparing ‘expectations versus actual’ has been in uncovering the glamour-facade and dazzling visuals of the property. The staff (especially in Housekeeping and Spa) have to work really hard to keep the massive resort super-clean and sparkling at all times. And most importantly, the Management needs to be forever on its toes to manage daily affairs and ensures a personalized experience for all guests (Mill, 2008).