Assignment First

多伦多代写:星巴克遵循道德行为政策的数据分析

为了保证研究的有效性,采用问卷调查、焦点小组、观察和访谈等方式收集研究的主要数据。本研究的样本量较小,所以所有的数据都可以正确的计算出来。为了进行这项研究,研究人员向顾客发放了大约10-12份问卷,以了解顾客对星巴克的流程,尤其是对星巴克的行为的看法。为了了解员工对企业道德行为的看法,选择了访谈法。为此,我们采访了3-4名员工,了解他们的观点。为了从环境中获取关于星巴克道德行为的信息,我们选择了一个团队来观察环境中涉及的各种因素。


多伦多代写:星巴克遵循道德行为政策的数据分析

上一节的数据分析表明,星巴克遵循道德行为政策,围绕道德政策制定品牌和营销策略。通过其道德行为政策,星巴克不仅赢得了顾客的信任,也赢得了员工的信任。公司对员工进行培训,使他们能够帮助顾客在星巴克有一个良好的体验。因此,可以说,公司的伦理行为对品牌形象在顾客心目中的影响很大。


多伦多代写:星巴克遵循道德行为政策的数据分析

To ensure the effectiveness of the study, the questionnaire, focus group, observation and interview are included to collect the primary data of the study. The sample size of the study is taken small so that all the figures could be calculated in the proper way. For the purpose of the conducting, the study approx 10-12 questionnaires are distributed among the customers to know their views on processes of Starbucks especially on the behaviour of the company. To get the views of employees on the ethical behaviour, the interview method is selected. For that purpose, interviews from 3-4 employees are taken to know their views. To get the information from the environment about the ethical behaviour of Starbucks, a team was selected that observe the various factors involved in the environment.



多伦多代写:星巴克遵循道德行为政策的数据分析

The data analysis in the previous section shows that Starbucks follows the ethical behaviour policy and develops its branding and marketing approach around the ethical policy. Through its ethical behaviour policy, Starbucks has been able to earn the trust of not only the customers but also the trust of its employees. Company trains its employees so that they could help the customers in having a good experience with Starbucks. Thus, it could be said that the ethical behaviour of the company impacted a lot on the brand image into the mind of the customers.