Assignment First

  本篇essay代写-Netflix媒体服务公司讲了截至2016年12月,Netflix是全球领先的按需流媒体服务提供商,在约190个国家拥有超过1亿用户(Adhikari et al., 2012)。它是一家美国娱乐公司,由Reed Hastings和Marc Randolph于1997年8月29日在加利福尼亚的Scotts Valley成立。Netflix每天为观众提供超过1.25亿小时的电影和电视节目。这些节目包括纪录片、原创电视剧和故事片等。Netflix最大的好处是,它可以让会员在任何地方、任何时间、任何地点,通过互联网和电视、手机或电脑的联网屏幕,想看什么就看什么,想看多少就看多少。视频可以播放,暂停和恢复根据方便观众没有任何中断的广告和不想要的广告。本篇essay代写文章由加拿大第一论文 Assignment First辅导网整理,供大家参考阅读。

  Netflix is the leading service provider of on demand streaming in the world with more than 100 million members in about 190 countries, as of December 2016 (Adhikari et al., 2012). It is an American entertainment company and was founded on 29th August 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Netflix facilitates over 125 million hours of movies and TV shows per day to its viewers. These shows include documentaries, original series and feature films etc. The best benefit of Netflix is that it enables its members to watch whatever they want, as much as they like, anywhere, anytime and at any place with availability of internet and a connected screen of a TV, Mobile or computer. Videos can be played, paused and resumed as per the convenience of viewer without any interruption of commercials and unwanted advertisements.

  The initial business model of Netflix included sales of DVD and rentals mostly by mail. In 2010, the company expanded internationally with its steaming services and continued to grow ever since. Netflix operates through three segments- Domestic streaming, Domestic DVD and International streaming. The domestic streaming segment comprises of the viewer base within United States. The international streaming segment comprises viewers outside United States and the segment of Domestic DVD includes services like DVD-by-mail. Netflix has the following subsidiaries-Netflix Entretenimento Brasil LTDA, Netflix International B.V., Netflix K.K., Netflix Streaming Services, Inc. and Netflix Studios, LLC.

  Conceptualizing the booming presence of contemporary media, Netflix has adopted strategies of providing multi-platform content that is serialized and cable channel subscription in the United States. It associated with the viewing behaviour and practices of consumers, paying particular attention on branding.