essay代写:TFE酒店的市场管理

今天为大家整理一篇优秀的论文范文-essay代写:TFE酒店的市场管理。本文讲述的是微观环境因素的管理需要对供应商、员工、合作伙伴、客户管理等整体投入进行适当的评估。这意味着公司必须清楚地管理这些玩家的工作。因此,公司将在扩大业务的运营中合并员工,以明确为消费者创造正确的平衡和营销组合。公司享有舒适的环境,伙伴,员工和其他同事配合发展的工作主动性。这将意味着公司很容易发展为利用新兴机会的目的。如果需要更多更全的essay代写资料,请联系我们的客服。

市场准入

TFE酒店在新西兰的市场进入计划有两种方式。首先,就商务旅行者而言,可以在离城市中心更近的地方开发酒店和住宿选择。essay代写这些城市中心接待了大量的商务旅客,他们可能会被看到为了从事与商业有关的工作而快速移动。公司可以通过提供离商务区更近的酒店来瞄准这一群体,这些商务区大多位于该国的主要城市周围(Verret, 2008)。这部分人可能会选择酒店和住宿选择,大部分属于豪华和负担得起的豪华部分。因此,该公司必须创造一种产品和服务来提供解决方案,以满足消费者的这种需求。essay代写它还必须建立一个扩展的合作伙伴网络,这些合作伙伴可能会为商务旅行者提供完整的打包服务,让他们能够拥有舒适、无缝的住宿选择。在进入这一细分市场时,公司必须树立奢侈和依赖的品牌形象(Clarke & Chen, 2007)。

其次,公司的市场准入也可以针对可能来我国旅游的国内外游客进行开发。essay代写这意味着该公司必须为游客提供住在更近、更吸引游客的地方的选择。这部分客户可能会寻找有价值的选择,如果公司也为那些想要住更长的时间的游客提供家庭住宿和管理服务公寓,公司会很好。然而,该公司必须提供可承受性和可靠性,作为市场的关键差异化因素。essay代写这种针对游客的市场在新西兰是相当混乱的,所以该公司将不得不与现有的旅游相关合作伙伴合作,以推广和营销其在新西兰的住宿选择和酒店(Lockyer, 2007)。

The management of the micro environment factors requires proper assessment of the overall inputs like suppliers, employees, partners, customer management, etc. This means that the company would have to clearly manage the working of these players. As such the company would have incorporate employees within the operations of essay代写the expanded business for the purpose of clearly creating a right balance and marketing mix for the consumers. The company enjoys comfortable environment whereby the partners, employees and other associates are geared for the development of the work initiatives. This would mean that the company is readily developed for the purpose of taking advantage of the emerging opportunities (Verret, 2008).

Market Entry

The market entry for TFE hotels within New Zealand can be planned in two ways. Firstly,essay代写 in terms of the business travellers segment, hotels and stay options can be developed closer to urban centres. These urban centres receive significant amount of traffic from business travellers who are likely to be seen moving at rapid pace for the purpose of undertaking business related work. The company can target this set of consumers by providing hotels closer to the business districts which are mostly situated around the major cities of the country (Verret, 2008). This segment is likely to select hotel and stay options which are mostly within luxury and affordable luxury section. So, the company would have to create a product and service offerings to provide solutions to such needs of the consumers. It would also have to create an extended network of partners who are likely to be provided complete packages to business travellers who would be able to have a essay代写comfortable and seamless stay options. While entering the market in this segment, the company would have to develop a brand image of luxury and dependence (Clarke & Chen, 2007).

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