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服装设计论文:品牌形象对不同一代顾客的影响

本研究通过问卷调查的方式进行调查,研究结果表明,不同的一代顾客对两种影响方式的态度不同。首先,在X代,环境伦理行为对品牌形象的影响比Y代更为显著。其次,在Y世代,社区道德行为的影响比X世代更为显著。

服装设计论文:品牌形象对不同一代顾客的影响

本署进行了多项研究,但只有部分研究人员解释清楚及详细研究机构的道德行为及其对机构品牌形象的影响。本研究首先描述了顾客、员工和环境的道德行为的各个方面。然后在图表和表格的基础上进行研究,探索维度,然后将研究结果与X代和Y代进行对比。组织的品牌形象对顾客的满意度也有很大的影响。换句话说,如果组织的品牌形象对顾客是积极的,那么它将会导致顾客的满意度、忠诚度和未来的购买,尤其是对于那些属于X世代的人。

服装设计论文:品牌形象对不同一代顾客的影响

The research survey is conducted through questionnaires and the result of study shows that the different generation of the customers have the different attitudes toward in two influential ways. Firstly, in the X generation, the influences of the environmental ethical behaviour on the brand image are more significant than with in Y generation. Secondly, in the Y generation, the impacts of community ethical behaviour are more significant than with the X generation.

服装设计论文:品牌形象对不同一代顾客的影响

Many researchers have been conducted, but only some of them explained the clear and detailed study on the ethical behaviour of the organisation and its impact on the brand image of the organisation. The current research began with the describing the various aspects of the ethical behaviour against the customers, employees and the environment. Then the study was conducted on the basis of the charts and tables to explore the dimensions and later the results of the study was compared with the X generation and Y generation. The brand image of the organisation also puts a great impact on the customers’ satisfaction. In other words, if the brand image of the organisation is positive for the customers, then it would lead to the satisfaction, loyalty and future buying of the customers especially for those who belongs to the X generation.