互联网应用
微软创造了自己品牌的操作系统和计算机软件。公司的忠诚和勤劳的员工被确定为公司的主要优势和他们的灵活性使微软来满足季节性/周期性项目(Hafner阿瑟·w·&Hibbert艾丽卡。,2001)。此外公司全球的存在帮助我们减少文化差异。公司的快速产品开发过程允许更新软件和按时发布新产品(Hafner,阿瑟·w·&Hibbert艾丽卡。,2001)。公司的产品,如Word、Excel、PowerPoint、访问其他比操作系统有很高的知名度和其消费者广泛接受的基础。他们从不寻找其他替代也可以轻松地在低价格。此类产品也成为企业的一个强大的工具,从而实现了标准化和竞争优势提升是因为它的集成和成本效益的特性(Hafner阿瑟·w·&Hibbert艾丽卡。,2001)。
微软,作为技术产品和服务的市场领导者,不能建立在互联网空间。公司的领导未能预期增长或流行的互联网和互联网应用的产品很少。不是一个关键球员在互联网空间和一些互联网应用产品。此外,公司不可能专注于开发新系列产品除了操作系统和计算工具(Hafner阿瑟·w·&Hibbert艾丽卡。,2001)。即使操作系统需要依赖于硬件配置。由于日益激烈的竞争与苹果、Linux、IBM、Oracle、等等,公司的销售记录低。
互联网应用
Microsoft has created itself as a brand for operating systems and computing software. Company’s loyal and hardworking workforce is identified as the major strengths of the company and their flexibility enables Microsoft to meet seasonal/cyclical projects (Hafner Arthur W. &Hibbert Erica L., 2001). In addition company’s global presence has helped to minimize the cultural differences. Company’s rapid product development process allows updating software and releasing new products on time (Hafner, Arthur W. &Hibbert Erica L.,2001). Company’s product such as Word, Excel, PowerPoint, Access other than operating system have high name recognition and is accepted widely among its consumer base. They never look for any other alternative nor available easily at low price. Such products have become a powerful tool for corporates as well and thus standardization and competitive advantage are being promoted because of its integration and cost-effectiveness features (Hafner Arthur W. &Hibbert Erica L., 2001).
Microsoft, being a market leader for technology products and services, could not build its presence in the internet space. Company’s leadership was failed to anticipate the growth or popularity of the Internet and own very few products for internet applications. Not a key player in the Internet space and few products for Internet applications. In addition, company could not focus on developing new line of products other than operating systems and computing tools (Hafner Arthur W. &Hibbert Erica L., 2001). Even operating systems were needed to depend on the hardware configuration. Due to increasing competition with Apple, Linux, IBM, Oracle, etc., company’s sales were recorded low.
