Park Hyatt is basically a constituent of the service industry and accordingly, its marketing mix has been analyzed in that direction.
As far as the product/service of the hotel is concerned, the quality of the service is very high as it has a customized offering to meet the varied needs of its target market. As conveyed by its tag line “Luxury is Personal”, the hotel offers private, personalized and peerless quality services that seek to surround its customers with the magic of contemporary luxury (Park Hyatt Experience, 2011). Ranging from original works of art to culinary arts, the hotel strives to be the best service provider that meets all sorts of needs of the target clientele – from a romantic outing to a rejuvenating vacation to conduct of business meeting and weddings, etc. On account of the premium quality of services, the prices charged by the company are also relatively higher as the ultimate aim of any business is to make profits and to provide customers with an exotic experience, significant costs also need to be incurred.