Choice of Survey Method
Usually several methods are selected and the selection process is based on following factors:
• Cost and benefit (the Cost factor),
• Depth and extent (the Need factor),
• Urgency of the job (the Time factor),
• Quantity and quality of data and information (the Content factor),
• Accuracy and versatility (the Validity factor),
• Control of samples (the Statistical factor),
• Supervision and management of field job (the MR factor)
3.3 Framework for Analysis
For consumer data analysis a lot of techniques have been used till now.
Some of the important framework that is used is as follows:
• Data Mining Techniques
• Data Analysis and Simulation
• Statistical Analysis
选择调查方法
通常有几种方法选择和选择过程是基于以下因素：
•成本和效益（成本因素），
•深度和广度（需要的），
•紧迫的工作（时间），
•数量和质量数据和信息（内容要素），
•准确度和通用性（有效性的因素），
•控制样品（统计因子），
•监督和管理领域的工作（磁共振因子）
分析框架
消费者数据分析的许多技术已被使用到现在。
一些重要的框架，使用如下：
•数据挖掘技术
•数据分析与仿真
•统计分析
