加拿大代写 12-30

| 30-12月-2012 | 加拿大代写

加拿大代写

On account of the diversity and strategic importance of the field, various models of branding have been developed. One such important model has been designed by Leo Burnett Brand Consultancy as has been represented in Figure 1. It is to be noted that the Brand’s essence has been regarded as the centre-point or the primary thrust area of the entire gamut of branding efforts. This brand essence has been construed to be a function of the coordinated integration of the four major dimensions namely the functions of the product or the service, the source, the corporate personality or the public image of the Company as well as differentiating characteristics from the competitors. The essence of a brand would be powerful and the brand power would be high only when all the dimensions support as well as complement each other in a consistently coordinated manner. The presence of one single weak link in this complete framework is sufficient to create confusion as well as improper communication amongst the consumers’ minds and the company’s intents (Randall Geoffrey, 2001). Brand Management is a discipline that should focus on all these dimensions in a coordinated and integrative manner so as to ensure that there is consistency in the message that is transmitted to the general public.

 

加拿大代写

对帐户的多样性和战略意义的领域,各种型号品牌已开发。这样的一个重要的模型,设计了伯内特品牌顾问作为代表了图1。值得注意的是,品牌的内涵已被视为该中心点或主要推力面积整个域的品牌的努力。这个品牌的本质已被视为一种功能的协调整合的四大方面,即功能的产品或服务,源,公司法人和公司的公众形象以及与众不同的特点从竞争对手。本质的一个品牌将被强大的品牌会很高,只有在所有层面的支持以及相辅相成的一贯协调的方式。存在一个单一的薄弱环节,在这完整的框架,足以创造混乱以及沟通不当在消费者的头脑和公司的意图(兰达尔杰弗里,2001)。品牌管理是一门学科,重点应放在所有这些方面的协调和综合的方式以确保有一致性的信息传播到一般公众。

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