Brand identity in this model refers to the positioning of the company’s brand in the minds of the end consumer. It is to be noted that successful brand management strategies call for this positioning to be unique and innovative so that a noticeable impact is exercised on the minds of the customers. Brand Image on the other hand pertains to the acquisition of a share for the company’s offering in the minds of the consumer. The market place is cluttered by the presence of several brands and as such, successful brand management practices call for the brand value to be such that it is appealing to the minds of the consumers and meets their needs as well as aspirations that stretch beyond the traditional ideas pertaining to product features as well as functionalities.
Brand Integrity on the other hand is a particular type of test of the brand’s authenticity which develops with the passage of time as the brand fulfills the commitments that it had communicated to be fulfilled. It is a measure of the credibility as well as the honesty of the brand. It is more of a psychological dimension that targets the spirit of the end customer and strives to instill faith and trust in it for the specific company’s brand (Kotler, 2010).
品牌识别模型中指定位公司的品牌在消费者心中的结束。值得注意的是，成功的品牌管理策略需要这种定位是独特和创新的这样一个明显的影响是对消费者心理。品牌形象的另一方面涉及到收购股份的公司的产品在消费者的头脑中。市场是混乱的存在几种品牌，因此，成功的品牌管理做法称为品牌价值是这样的：它是吸引消费者心目中，以满足他们的需要和愿望，超越传统思想与产品的特征及其功能。
品牌的完整性，另一方面是一个特定类型的测试的品牌的真实性，发展随着时间的推移，履行承诺，为品牌有连通实现。这是一个衡量的诚信以及诚信的品牌。它更是一种心理层面，目标的精神，最终客户和努力灌输信心和信任它的具体公司的品牌（科特勒，2010）。
