年轻的单身家庭独立生活在各自的家里,和他们的社会运动主要包括挂与他们的朋友和去餐馆。这些家庭的年龄(上图)指定的年龄范围上大学毕业后,他们的日子在工作和晚上大多是占领的挂出局或与朋友聚会。他们的食品消费主要包括准备做饭包括早餐玉米片,汉堡或俱乐部三明治,烤披萨等和饮料包括不含酒精的碳酸饮料。因为年轻的单身家庭的社会行动是针对吸引异性的成员和找到一个日期,因此他们的服装支出很高,集中对时尚服装和高度品牌意识。此外,他们花了很多个人保健产品,如高支出由女性化妆产品。
The young single households live independently in their separate homes, and their social movements mostly include hang outs with their friends and visits to restaurants. These households at earlier ages (of the age range specified above) attend college whereas after graduation, their days are spent at work and evenings are mostly occupied with friends in terms of hang outs or parties. Their food consumption mostly includes ready to cook meals including corn flakes for the breakfast, burgers or club sandwiches, baked pizzas etc. and drinks include non-alcoholic carbonated beverages. Since young single households’ social moves are targeted towards attracting members of opposite sex and finding a date, therefore their expenditure on clothing is high and is centralized towards fashion clothing and they are highly brand conscious. Moreover, they spend a lot on personal health care goods as well such as high expenditure on makeup products by the females.
