This report has been structures around 5 major sections. The 2nd section titled Literature Review presents a review of the exiting literature on the concepts of branding and also introduces the innovative and popularly used models of branding process.
The 3rd chapter titled “Research Methodology” presents a discussion of the methodology which has been adopted to gather primary research data and also provides the base for using the same.
The 4th chapter titled “Data Analysis” provides the summary of data into meaningful information and also analyses the information so as to gain insights into Tsingtao’s branding strategies in contrast to its competitors.
The 5th chapter titled “Conclusion” ends the report by providing a consolidated summary of the major findings of the research. It also provides a base and highlights the limitations of the research methodology adopted so that the same can be built upon in future researches.