Its second biggest competitor includes the US based Wyndham Hotel Group which has witnessed a 7.7% growth rate in its supply of rooms. Its inorganic route of growth through the acquisition of two brands from the Global Hyatt group helped in the development and addition of almost 400 new properties that have significantly contributed to its growth.
Its other major competitors include Marriott International, the Hilton Group, Accor, Choice Hotels, Best Western, Starwood Hotels and Resorts and Carlson. While all the competitors have been focusing on capacity expansion, the strategy of the Accor group demands considerable attention as it is leveraging its brand value to tap the untapped potential of the budget and the economy sections of the consumer market which are proving to be beneficial for the company on an aggregate basis. As the forces of recession continue to haunt the global economy, consumers are witnessing a decline in their disposable incomes which has translated into reduction of the levels of discretionary expenditure. During such times, offering customers what they desire for (which is not a primary need) at affordable rates has been a major factor that has contributed to the growth of Accor.