Basically service marketing contains of four distinct market characteristics such as Product, Price, Place and Promotion for any business industry marketing. When JetBlue or business aims to be successful for selling the products and services, the company must analyse in detail that whether the products or services must be attractive or not. It should be decided ac per the customer requirement. If in the market the price is optimal then the products should be choose as per the market requirement and the local locations where the products can be served on the optimal prices. The awareness and other marketing possibilities should be choosing by analysing the current need of the problems and the economic situation of the customers.