The entire potential market of the hotel industry can be categorized on the basis of several attributes. One such attribute is the level of disposable income of the consumer. Correspondingly, the entire target market can be classified as upscale market segment, middle income market segment and the economy and budget sections of the market segment. From the strategic analysis of Park Hyatt, it is evident that the hotel major is targeting the upscale market only as its offerings are too expensive to meet the budget constraints of the middle to lower income group levels.
酒店业的整体潜力的市场可分为几个属性的基础上。一个这样的属性是消费者的可支配收入水平。相应地，整个目标市场可以分为高档细分市场，细分市场和中等收入经济和市场预算部分。从公园凯悦的战略分析，显而易见的是，梅捷酒店是针对高端市场的产品来满足中低收入水平的预算约束太贵了。
