The campaigns have its objective as follows:
• Engaging the crew members in branding the company’s products and services at different locations
• In brand tracking the company followed the leadership program
Momentum: JetBlue is the only company who is up and do a lot of moment. Other doesn’t do this kind of activities.
Leadership: JetBlue leads the activities fast then the other companies in the airline industry a step ahead.
Involvement: By number of social involvement for the people, JetBlue make them friendly that they are the only person for the brand.
Relationship: JetBlue by providing the satisfactory services and quality services creates the relationship with the customers.
• Generating strong advertising and community activities
The company targeted to the specific elements of the people at the right time. This analysis consists of right type of marketing mix.
Now days more of the airline services providers are adapting the statement of doing less with more, In this sense the JetBlue which believes in the low cost service providing and quality services has changed the domestic airlines strategy in regard of it. Here is JetBlueCompany that has examined each marketing mix elements carefully, has adapted them to its customer’s needs, and is succeeding because of this approach.(Dodds, B. 2007)
现在天更多的航空公司服务提供商修改语句做少的多,在这种意义上,捷蓝航空,相信在低成本服务提供和优质的服务已经改变了国内航空公司战略的方面。这是JetBlueCompany已经检查了每一个营销组合元素小心,适应他们客户的需求,是成功的,因为这种方法。(多兹,b . 2007)