Intel’s technical superiority can be considered to be its main advantage over other competitors when it comes to free market economy. The demand for microprocessors was primarily dependent on their overall performance. While, it is understandable that a company strives to better the quality of its products which results in an increase in demand, it is not within appropriate limits to take measures that degrade the performance of other products. Intel used the widespread use of its products as a means to affect the efficiency of AMD microprocessors giving customers the false impression that the chips did not perform well. This step was taken by Intel so that customers preferred the company for its better quality chips instead of actually improving their overall performance. These measures are aimed at sabotaging the other competitor. It should be noted that AMD did not actually adopt any such measures. In fact, ADM launched an entirely new product called the Athlon chips which won much appreciation from customers. The chips were actually better in performance than those manufactured by Intel and no software code was used to decrease the performance of the other. AMD won fair and square in this regard which was not done by Intel. Intel did not choose to develop a better product but relied on decreasing the performance of its competitor. This also served as a means of giving a false impression to customers who bought AMD-fitted computer systems. Also, since the software code was incorporated stealthily without any public announcement, it makes one doubt the intentions. Any ethical step does not require discretion. Though, Intel can be applauded for its technical ability that enabled it to develop a software code and may be regarded as an innovative move to further increase its demand among customers. The fact remains that the company should have only relied on improving its overall performance without affecting anyone else in the process. (Blinder, William, Colton 212)
Rebate payments are a sales promotion technique that acts as incentives for buyers. Intel’s rebate payments were made on strict adherence to the condition that microprocessor chips were not bought from AMD. As was the case with Dell in which the company was offered quarterly payments that amounted for most of its profits. Though, the rebate payments cut-down on the cost which benefited the customers, in this instance the customers were denied a free choice. It was observed that the sales of AMD were reported to being higher while Dell continued to suffer from a decrease in sales. The Dell customers were not offered AMD microprocessor chips despite their demands – all because of the Intel’s rebate payments being made to the company. Thus, the attempt to reward buyers by eliminating their preference for any other supplier does not qualify as a legal rebate payment. (Blinder, William, Colton 212)
英特尔的技术优势可以被认为是其主要优势其他竞争对手时,自由市场经济。微处理器的需求主要是依赖于它们的整体性能。,这是可以理解的,公司力求更好的质量产品,导致需求的增加,它不是在适当的范围内采取措施,降低其他产品的性能。英特尔使用其产品的广泛使用是影响效率的AMD处理器给客户错误的印象,芯片性能也不好。这一步是由英特尔以便客户首选公司以其优质的芯片,而不是真正提高他们的整体性能。这些措施旨在破坏另一个竞争对手。应该注意,AMD实际上并没有采取任何措施。事实上,ADM发起了一项全新的产品称为速龙芯片赢得广大用户的赞赏。芯片在性能实际上是比英特尔生产的,没有软件代码用于降低性能。AMD赢得公正在这方面并没有通过英特尔。英特尔没有选择开发更好的产品,但依靠减少竞争对手的表现。这也作为一种手段,给人以错误的印象,顾客买了AMD-fitted计算机系统。同时,软件代码成立以来暗地里没有任何公告,它使人怀疑它的意图。任何道德步骤不需要谨慎。不过,英特尔可以称赞其技术能力,使它开发的软件代码,可能被视为一个创新举措,进一步增加其需求的客户。事实上,该公司应该只依赖于提高其整体性能而不影响其他人。(威廉·布林德科尔顿212)
回扣是一种促销方法,作为激励买家。英特尔的回扣是严格遵守的条件是微处理器芯片没有从AMD。与戴尔的公司一样提供季度支付,占大部分的利润。不过,回扣精简版成本受益的客户,在这种情况下客户是否认自由选择。观察,据报道,AMD的销量被更高,而戴尔继续遭受减少销售。戴尔的客户没有提供AMD微处理器芯片,尽管他们的要求,因为英特尔公司的回扣。因此,为了回报买家通过消除他们的偏爱其他供应商不符合法律支付回扣。(威廉·布林德科尔顿212)
