The industry is continuing its business on the basis of the Fast Moving Consumer products with making expansion in the international markets. The FMCG industry is gaining popularity and customers are attracting towards the industry. The fast moving consumer goods in the emerging markets such as India, China and Brazil have been growing rapidly. The companies have wide opportunities in capturing the emerging markets. Many companies have entered into these markets with their brands and have also established research and development centres to modify their products and services as per the local needs. The FMCG industry is a major contributor to the GDP of a country. Fast moving consumer goods constitute a major part of the budget of a consumer in all countries.
Apart from these professional skills, the candidates should have required knowledge of the FMCG market in the country, the main players in the FMCG sector and the position of the organization in the industry and the position of the brands will be supportive of the candidate (Sheehan, 2011). In addition, knowledge of marketing various theories and principles are also helpful in practical field and improve the competency of the candidate.