一个品牌是一个标志和企业形象在其最简单的和最强大的形式这就有别于竞争对手。一个品牌是一个名称,影响买家。一个品牌是建立在拥有权力的影响力。一个品牌是你的组织。应该放置在您的组织的核心,它生活在整个组织。每一个活动,公司应该加强品牌。最终的目标是创建一个品牌,不需要出售。
品牌是质量的代名词。它有一个长期影响公司的活动,因此它是一个资产。它有法律实体因此充当一个专利。一个品牌是一组心理协会举办的消费者,增加感知价值的产品或服务。它是一种无形资产。品牌是公司最有价值的资产。当业务流程,它就变成了一个价值创造引擎。一个品牌是一个有条件的资产需要的产品或服务,它必须提供价值的消费者和公司。它有法人因此也充当一个专利。
A brand is a logo and corporate identity in its simplest and most powerful form which differentiates it from the competition. A brand is a name that influences buyers. A brand is said to be established when it has acquired the power to influence. A brand is your organization. It should be placed at the heart of your organization so that it lives throughout the organization. Each and every activity that the company takes should be to reinforce the brand. The ultimate objective is to create a brand that does not need selling.
A brand is a byword for quality. It has a long term effect on company’s activity hence it is an ASSET. It has legal entity therefore it acts as a PATENT. A brand is a set of mental associations held by the consumers, which add to the perceived value of the products or services. It is an INTANGIBLE ASSET. Brand is the most valuable asset for a company. When the business gets it right it becomes a value creation engine. A brand is a conditional asset it needs products or services and it must be providing value to both the consumers and the company. It has legal entity therefore it also acts as a PATENT.
