加拿大代写:Netflix在全球市场的增长

加拿大代写:Netflix在全球市场的增长

2016年1月,Netflix宣布其业务在一天之内就扩展到了130多个国家。它在除中国以外的所有主要国际市场都有一席之地。该公司的业绩好坏参半,2016年第一季度国际市场增长良好,但第二季度无法保持这种增长。该公司的股价在第二季度跌破了华尔街设定的国际用户增长和投资目标。本报告强调了Netflix面临的各种挑战,以及管理层试图克服这些挑战以在通信行业赢得声誉的方法:

加拿大代写:Netflix在全球市场的增长

Netflix在一些国际市场上挣扎求生,可能有许多原因相同,在这篇文章中,主要的挑战,伤害了Netflix的追求接管世界(Brenner和Maxwell, 2011)已经详细讨论:

本地内容的可用性有限

Netflix面临着来自区域竞争对手的激烈竞争,他们采取了提供Netflix高质量流媒体服务的策略来进入这个市场。这种竞争主要来自法国和德国等发达国家的本地竞争对手,因为他们有更多的机会获得本地化内容((Bauman et al., 2013)。

语言的障碍

Netflix很容易就进入了英语国家的市场,但它真正的挑战是获取非英语国家的市场。因此,为了在俄罗斯等国家树立品牌,该公司不得不处理许多复杂问题。根据2010年的人口普查,只有5%的人口说英语。

加拿大代写:Netflix在全球市场的增长

In the month of January 2016, Netflix announced its operations to have expanded in a single day over 130 new countries. It marked its presence in all major markets internationally with an exception of China alone. The company has delivered mixed results, it reported good international growth for the first quarter (Q1) in 2016 but this growth couldn’t be maintained in the second quarter (Q2). The company’s stock tanked below the international subscriber growth and investment targets set by Wall Street in Q2. This report highlights the various challenges that Netflix is facing and ways in which management is trying to overcome them to earn a name in the communication industry:

加拿大代写:Netflix在全球市场的增长

Netflix struggled to survive in some international markets and there might be numerous causes for the same, In this article, key challenges that hurt the quest of Netflix to take over the world (Brenner and Maxwell, 2011) have been discussed in detail:

Limited availability of Local Content

Netflix faced rigorous competition from regional competitors as they adopted strategies of offering high quality streaming services from Netflix for their own entry into this market. This competition mostly came from local competitors in developed countries like France and Germany, as they have more access to localized content ((Bauman et al., 2013).

Barriers of Language

Netflix easily penetrated the markets of English speaking countries but its real challenge was to acquire markets with non-English speaking audience. Thereby, the company had to deal with many complications to build its brand name in countries like Russia, with only 5% of population speaking in English, as per a census of year 2010.

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