The small PC maker Lenovo is one of the most popular brands in the global market. There are various reasons behind the success of this small organization, but two things that made a mark in the global market include the change of name, from Legend to Lenovo. Legend mostly appeals mainly to the consumers in the English market, but the name Lenovo with its partial Latin influence, appeals to the consumers in the global market . The next most important thing that marks the success of Lenovo includes the internationalization of Lenovo, or rather the acquisition of IBM by Lenovo. After a year of negotiation, Lenovo acquired IBM, and from being a company only known in the Chinese market, it became a part of top 500 global PC manufacturing companies that were in the global market.
During the time of the acquisition, Dell was enjoying the leading position with respect to the market share, where, the market share of Dell was around 16.4%, which was followed by HP, who has a market share of around 13.9%. Lenovo during that time gained the third position, because it was having a market share of around 7.2% .The most important lesson that people could learn from this particular case study is that if a small organization has to create a big success, then the organization have to create a global image. Internationalization or rather acquisition of companies, which have a global presence in the global market, could help in that case. Therefore, making important strategic decision is important for the success of the organization.