耐克必须清楚地了解管理营销计划的可能细分市场。就耐克而言，主要的细分市场将是年轻的专业人士和体育爱好者。客户分析系统对于创建组织需求工作和公司整体运营的后台管理是至关重要的。这意味着公司将分析目标市场，以确定集团和目标市场(Belch & Belch, 2001)。这种对目标市场的分组，意味着在公司的营销策略的工作和管理中，可以采用细分的方法对客户进行分析。
耐克面临着许多迎合英国消费者需求的国际和本土品牌。它与Addidas和VF Corp.竞争激烈，这意味着运动鞋和相关配件的市场在英国市场相当混乱。因此，为了清楚地制定营销计划，有必要对竞争进行管理(Dawson, 1979)。由于公司面临着激烈的竞争，因此对组织竞争力量的整体工作进行管理是很重要的。
Nike would have to clearly understand the possible market segments for the management of the marketing plans. In the case of Nike, the main market segments would be young professionals and sports enthusiasts. The customer analysis system is crucial for the creation of the background management of the working of the organization’s demand and overall operations of the company. This would mean that the company would analyze the target market in order to identify the group and target markets (Belch & Belch, 2001). This kind of grouping of the target market would mean that the customers would be analyzed in line with segmentation approach which can be developed in the working and the management of the marketing strategies of the company.
Nike faces a number of international and home-grown brands which cater to the needs of the consumer based in UK. It has close competition from Addidas and VF Corp. This means that the market for sports shoes and related accessories is quite cluttered in the UK market. Therefore, there would be a significant need for the management of the competition for the purpose of clearly developing marketing plans (Dawson, 1979). Since the company faces stiff competition, it would be important for the management of the overall working of the organization’s competitive forces.