Assignment First

加拿大论文代写被抓:三星的品牌建设

根据Hollensen(2015)的陈述,品牌建设与冰山相似,大多存在于表面之下。从上面的图中可以看出,三星主要专注于产品创新,而苹果公司则是在市场上宣传一款具有独特功能的新产品。众所周知,苹果公司。这并不会降低产品的质量,而三星更喜欢以便宜实惠的价格为消费者提供产品。此外,三星手机的设计也比苹果的iPhone更具吸引力。


加拿大论文代写被抓 :三星的品牌建设

这两个组织都有不同的竞争战略。蓝海战略之后是苹果公司。在这个战略的帮助下,苹果公司可以预测竞争对手的战略,在此基础上,组织可以改变他们的战略。然而,Urde和Koch(2014)认为这种策略对组织不利,因为贸易成本和这种策略的价值更高。另一方面,三星遵循红海战略。在这一商业战略的帮助下,三星通过开拓现有市场,利用竞争对手的弱点来获得竞争优势。因此,三星在短时间内占领了市场。


加拿大论文代写被抓 :三星的品牌建设

As per the statement of Hollensen (2015), it can be mentioned that branding is similar to the iceberg, which exists mostly under the surface. From the above figure, it can be observed that Samsung mainly focused to the product innovation, whereas Apple Inc. is popular in advertising a new product with unique features in the market. It is also known that Apple Inc. . It does not compromise the quality of the products whereas Samsung is popular to serve their products to the consumers at the cheaper and affordable prices. In addition, the designs of the handsets of Samsung are attractive compared to Apple iPhone.


加拿大论文代写被抓 :三星的品牌建设

Both the organisations have different competitive strategy. The blue ocean strategy is followed by Apple Inc. With the help of this strategy, Apple Inc. would be able to predict the strategies of the competitors and based on this, the organisation can change their strategy. However, Urde and Koch (2014) argued that this strategy is not good for the organisation as the cost of trade and the value of this strategy is higher. On the other hand, Samsung follows the red ocean strategy. With the help of this business strategy, Samsung achieves the competitive advantage by venturing into the existing market and developing on the competitors’ weakness. Therefore, Samsung has occupied the market within the short time .