本篇加拿大论文代写-范思哲的无形资产讲了品牌遗产是品牌发展的历史脉络。它是品牌赞助、奋斗和成功的典范(Colaiacomo和Caratozzolo, 2010)。这家公司遇到了许多困难，他们在困难时期都能坚持下去。这些因素已阐明如下。1972年，创始人创建了PRET-A-PORTER系列，为现代范思哲公司铺平了道路(Phillips, and McQuarrie, 2010)。它最初是为Callaghan, Genny和complice设计的，被认为是范思哲的第一个专属设计。本篇加拿大论文代写文章由加拿大第一论文 Assignment First辅导网整理，供大家参考阅读。
Legacy of a brand is the historical context of development of the brand. It is the exemplar of the patronage, struggles and success of the brand (Colaiacomo, and Caratozzolo, 2010). There have been a number of struggles encountered by the company and they have managed to sustain in times of struggle. These factors have been elucidated in the following. In 1972 PRÊT-À-PORTER collection was created by the founder, which paved the way for modern Versace Company (Phillips, and McQuarrie, 2010). It was originally created for Callaghan, Genny and complice and is considered to be the first exclusive design that was created by Versace. .
In the year 1978, Versace brothers devised Versace label. In 1990, Versace was murdered. This company was eventually taken over by Versace’s sister. They have managed to survive and establish themselves in clothing, accessories and cosmetics.
Versace is estimated to be worth along with the intangible is about US$897 million. For the fiscal year 2014 alone, the brand made more than 600 million in sales. It is a family-owned business. The company is planning on massive expansion operations in Asia. Owing to this, they are planning to sell minority stake to Blackstone Company. Luxury brands are no longer difficult to procure (Meinshausen, Schiereck and Flore, 2015). Owing to the advent of globalization and industrialization, there has been easier access to the luxury good. In this situation, there has been a rise in the number of products that are available. Subsequent to this, the popular luxury brands such as Versace need to reinvent and reengineer their products to meet the dynamic markets. They can utilize the existing legacy or brand image to develop sales and increase the market base of premium consumers.