A Target Market is a specific group of customers at which a company aims its products and services. Target Markets are extremely important because those are people that are most likely to become your customers. Target Markets need to be as specific as possible, there is no reason to market products to someone who is not going to buy it; this would be expensive and ineffective. The more narrow your scope the more specific the advertising can be for that one group.
This group is not only important because they make up a large percentage of the population but also because of their purchasing power. Most of this age group has not bought a house of their own and have not started a family, so they will have more disposable income than most other age groups. There are several estimates about this group’s power, but the most consistent is $200 billion. This is a large amount for any one group to control.
Young professionals are defined as being from the ages of 25 to 34. According to the 2010 Census this age group comprises 14 percent of the total population. As you see in figure 1 this percentage is about the same as the largest age groups.
Figure 1. Break down of age group percentages in the United States in 2010.