Introduction
A Target Market is a specific group of customers at which a company aims its products and services. Target Markets are extremely important because those are people that are most likely to become your customers. Target Markets need to be as specific as possible, there is no reason to market products to someone who is not going to buy it; this would be expensive and ineffective. The more narrow your scope the more specific the advertising can be for that one group.
This group is not only important because they make up a large percentage of the population but also because of their purchasing power. Most of this age group has not bought a house of their own and have not started a family, so they will have more disposable income than most other age groups. There are several estimates about this group’s power, but the most consistent is $200 billion. This is a large amount for any one group to control.
Demographics
Young professionals are defined as being from the ages of 25 to 34. According to the 2010 Census this age group comprises 14 percent of the total population. As you see in figure 1 this percentage is about the same as the largest age groups.
Figure 1. Break down of age group percentages in the United States in 2010.
景区简介
目标市场是一个特定的客户群，公司宗旨，其产品和服务。目标市场是非常重要的，因为这些人最有可能成为你的客户。目标市场需要尽可能具体，是毫无理由的市场产品的人谁不打算买它；这将是昂贵和无效的。你的范围越窄越具体广告可以为一组。
该集团不仅是重要的，因为他们作出了一个庞大的人口比例，但也因为他们的购买力。大多数这个年龄组已不能买房子还没有和自己家庭开始，会使他们有更多的可支配收入比大多数其他年龄组。有几个估计这个集团的权力，但最稳定的是200000000000美元。这是一个大金额为任何一组控制。
人口统计
年轻的专业人员被定义为从25岁至34。根据2010次人口普查的这一年龄组包括百分之14的总人口。当你看到在图1中这一比例大约相同，最大年龄组。
图1。打破年龄组的百分比在美国2010。
