However, Microsoft’s differentiation strategies were not always technology driven. Taking up technology quickly and improving it by adding more characteristics in order to make it user friendly were identified as potential strengths of the company. Focus on availability was another important aspect of company’s competitive strategies. Its capacity to market its products successfully has made the company to gain competitive advantage as compared to the competitors. All the units such as logistics, operations, distributions, supply chain management, sales & promotion, etc., all are very effective and strong. Microsoft is continuously focusing on the improvement of its department wise performance in order to be highly result oriented. Hence, it is true to say that Microsoft is not just on following differentiation strategies limited to technological innovations.
然而，微软的差异化策略并不总是技术驱动。以技术迅速并加以改善，通过增加更多的特性，为了使用户友好的被认定为公司的潜在优势。专注于可用性是公司的竞争策略的另一个重要方面。其能力，向市场推出其产品已成功地使该公司获得竞争优势，相比竞争对手。所有单位，如物流，营运，分配，供应链管理，销售及推广等，都是非常有效和强大。微软正在不断专注于改善其部门明智的表现，为了能够完全以结果为导向。因此，它是真正的说，微软不只是仅限于技术创新的差异化战略。
