However, Microsoft’s differentiation strategies were not always technology driven. Taking up technology quickly and improving it by adding more characteristics in order to make it user friendly were identified as potential strengths of the company. Focus on availability was another important aspect of company’s competitive strategies. Its capacity to market its products successfully has made the company to gain competitive advantage as compared to the competitors. All the units such as logistics, operations, distributions, supply chain management, sales & promotion, etc., all are very effective and strong. Microsoft is continuously focusing on the improvement of its department wise performance in order to be highly result oriented. Hence, it is true to say that Microsoft is not just on following differentiation strategies limited to technological innovations.