Assignment First

  本篇加拿大论文代写-市场营销组合讲了零售品牌的营销组合可以用来传播社会意识信息。欧足联采用的社会化营销方法如下。欧足联的努力需要用营销原则和组合进行系统的分析。本篇加拿大论文代写文章由加拿大第一论文 Assignment First辅导网整理,供大家参考阅读。

  Marketing Mix

  The marketing mix for retail branding can be used to spread a social awareness messages. The social marketing method that has been undertaken by UEFA is explained in the following. The efforts of the UEFA need to be systematically analysed with the marketing principles and mix


  In the cases of social marketing the notion of product is not a tangible offering of a particular object (Jobber and Ellis-Chadwick, 2012.). This is an intangible measure that cannot be quantified. It is essentially an emotion that the UEFA needs to sell it to the people. This is a complex aspect associated with the social marketing principle (Armstrong et al., 2014). It is a continuation of the product presentation and a manifestation of the intangible ideas. The people should be made aware of the real issues in order to aid in finding solutions. For this the UEFA sports league has spent a considerable amount of media resources and utilized the players’ time to propagate the ideology of inclusiveness of all the people. The concept of product becomes tricky. The no racism messages in the match day organized by FARE are one such example. As a first step they had forged alliance with FARE (Football Against Racism in Europe) network (UEFA Org, 2016). This comprises of groups and bodies that addresses the issues of racism and intolerance. There has been a lot of funding given to these FARE organizations. The issues of zero tolerance towards racism or any forms of discrimination were severely reprimanded by the team.

  From 2001, every year on the 3rd match day UEFA champion league and Europa league discuss about the efforts taken to combat this intolerance. There is an anti-discrimination campaign that the UEFA undertakes every year. These are some of the product messages that have been propagated by the company. These are the product marketing that has been done by the UEFA.