Assignment First

  本篇加拿大论文代写-推荐营销策略讲了目标市场和定位声明是市场营销策略中的主要变量。近年来,中国经济没有增长,通货膨胀加剧。这导致了对价格敏感的购物者的增加,他们愿意在必需品上花钱。本篇加拿大论文代写文章由加拿大第一论文 Assignment First辅导网整理,供大家参考阅读。

  Recommended Marketing Strategy (TSP Frameworks)

  Target market and positioning statement are the main variables in a marketing strategy. The Chinese economy has not grown in the recent times and there is higher inflation in the economy. This has led to the rise of the price sensitive shopper who are willing to spend for the essentials.

  Market segmentation

  The marketing segment is the price sensitive middle class population who search for good deals on their product. This is the current marketing segment of the company, and hence, the same target market in the Chinese markets has been considered.

  Target market

  Target market demography are the middle income household people. The age group are the young family group and the senior population group. These target markets have been found to search for good deals on the essentials.

  Market positioning

  The market positioning of the products should be offering of the best quality at a good value. There should be high value and low cost products that should be sold to the consumers (Papadopoulos and Heslop, 2014).

  The brand will be positioned as the brad that can provide maximum quality for the price. A competitive positioning strategy is recommended for the company to sustain in the highly competitive markets.