Generally speaking family sized cars need to be marketed specifically. The marketing strategy needs to be such that it caters to a specific segment of the population; families. This is the only type of consumer that is looking for what family cars have to offer. That is safety, spaciousness, and durability. A family that is looking for a family car is not going to change models every year. They are looking for a car that will last for some time. Hence, undifferentiated marketing strategies are ineffective. In undifferentiated marketing strategies all consumer are treated the same irrespective of what household stage they belong too. The companies who employ this type of strategy make no efforts to address the needs of a particular group of consumers. This strategy is usually a waste. Why? It’s quite obvious if we stop and think about it. Companies who do not differentiate between different consumers employ mass marketing strategies. They are concerned with reaching a wide target audience in order to increase sales. This is futile. As we have seen a large portion of the population is made up of young singles. Young singles have no interest in buying family sized cars. This has been established. Thus some of the television ads and magazine ads whose recipients are young people is a blatant waste of money and resources. You’re sending the message to the wrong people. Thus a television commercial that appears during a family show would be more effective than a commercial that appears during a show that young people watch. It would be pointless in advertising family cars in magazines whose circulation is amongst young people.
一般来说，家庭大小的汽车需要销售专。营销战略需要，迎合人口的一段特定的家庭。这是消费者，是寻找什么样的家庭轿车所提供的唯一的类型。这是安全的，宽敞，耐久性。一个家庭，是寻找一个家庭轿车是不会改变模型的每一年。他们正在寻找一辆汽车，将持续一段时间。因此，未分化的营销策略是无效的。在未分化的营销策略，所有的消费者都具有相同的待遇不论他们属于家庭阶段。采用这种策略的企业没有努力解决消费者的一个特定群体的需求。这种策略通常是一种浪费。为什么呢？很明显如果我们停下来想一想。公司谁不区分不同的消费者采用大众营销策略。他们关心的是达到一个广泛的目标受众，以增加销售。这是徒劳的。正如我们已经看到的人口的很大一部分是由年轻的单身。年轻的单身人士购买家庭没有兴趣大小的汽车。这已经是既定的。因此，一些电视广告和杂志广告的受众是年轻人的钱和资源的浪费。你发送消息给错误的人。因此，电视广告，在一个家庭显示，会比一个商业演出时，年轻人看似乎更有效。它会在杂志的流通是年轻人的家庭汽车广告是毫无意义的。
