Assignment First

加拿大论文格式:环境审计和SWOT分析

环境审计是必不可少的,因为它为组织提供了有关当前业务环境的必要知识。此外,如果不了解组织的情况,就不可能为组织设计任何策略(Cadle et al., 2014)。为了更好的为Breitling制定定位策略,公司的环境审计,尤其是SWOT分析提供了公司内部优势和劣势,外部机会和威胁的必要知识。


加拿大论文格式:环境审计和SWOT分析

Breitling的SWOT分析提供了足够的关于公司实力的知识,这是公司作为飞行员手表制造商的巨大品牌形象和特定目标市场的弱点,以及在市场上的高竞争(Cadle, Paul and Turner, 2014)。公司可以用各种各样的产品开拓各种各样的市场。此外,威胁在于其竞争对手进入其现有目标市场。


加拿大论文格式:环境审计和SWOT分析

The environmental audit is essential as it provides the required knowledge about the current business atmosphere for the organization. Moreover, without the proper knowledge about the condition of the organization, it cannot be possible to devise any strategy for the organization (Cadle et al., 2014). To formulate good positioning strategy for Breitling, the environmental audit of the company, especially the SWOT analysis provides requisite knowledge about the internal strengths and weaknesses, and external opportunities and threats the company.


加拿大论文格式:环境审计和SWOT分析

The SWOT analysis of Breitling provides adequate knowledge about the strength of the company, which is its huge brand image as a watchmaker of aviators and weakness specific target market and high competition in the market (Cadle, Paul and Turner, 2014). The company can explore a diverse range of market with a variety of products. Moreover, the threat is the entry of its rivals in its existing target market.