The workforce in the organizations due to the forces of globalization have become more diverse in terms of ethnic origin, nationality, sexual orientation and lifestyle (Nishii 2007). It is true to say that the firm would fail in the marketplace who allow these differences between the employees to become a major reason for misunderstanding and disagreement.
Because of the fact that diverse employees render different perspective on existing issues, Apple Inc. is regarded as a firm wherein diversity amongst the employees is regarded as a basis of competitive edge. It has been observed that in the list of 274 major firm, Human Rights Campaign Group has added Apple Inc. as it created fair opportunities for joining company and creating career opportunities for minority group representatives (Lesbian, gay, transsexual and bisexual). In the firm, it is ensured that representatives of the various minority groups based on race, ethnic origin and age together with the rights of the LGTB minority are offered equal opportunities and are fairly treated (Avery 2006). Moreover, in various research conducted in the past, it has been seen that for the purpose of advancements for firm’s diverse workforce, the employees of Apple Inc. were generally pleased with the opportunities.
Apple Inc. being a multi-national company looks forwards for committed workforce and best talent and hence it is reason that it seeks to appoint talented people from all parts of the world. It is with the multinational workforce that employees most often work. Opportunities like these in Apple Inc. help the workers to learn different working styles and cultures (Armstrong 2008). It has been realized in many studies conducted that employees in order to accomplish the objectives or the firm or the goals of the organization tend to find cross functional activities.