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加拿大市场营销学论文代写:奢侈品牌营销

在当今的后现代社会,所有的商品和服务都只是一个点击。奢侈品牌的定义已被修改,从稀有,定价过高,只提供给精英阶层。奢侈品品牌的消费者行为已经完全改变了。在当前情况下,消费者在市场中获得乐趣的新品牌互动,它不只是局限于他们所购买的产品(克罗蒂,2003)。甚至像巴宝莉这样的品牌也确保在与客户互动的时候,无缝地提供相关的客户体验。

后现代的客户都说享受现实的虚构,他们似乎是由营销系统创建的样式的模仿者。这些客户喜欢消费的所有活动(虚拟方式的革新,2007)。后现代性是顾客从接受给他们的东西到定制市场所提供的东西的一种进化。在当今时代,消费者不应被视为销售产品的目标,而应把顾客视为经验的生产者。

后现代顾客通常通过看到产品上的形象来做出购买决定。产品上的图像应与广告中显示的图像一致。产品上的图像应该是这样的,它吸引了合适的客户群。后现代消费者将他们的形象、价值、地位和生活方式与他们购买或使用的产品相关联。因此,营销人员应确保了解目标市场,然后使用适当的形象和信息来定位他们的产品。广告帮助消费者自己与人交往,广告的对象和内容(一、1991)。甚至在处理后现代顾客时,品牌也有其重要性。在后现代时代,消费者并不是形象营销的被动目标,但他在创意、连接和互动方面积极参与。

加拿大市场营销学论文代写:奢侈品牌营销

In the current post modern society, all the goods and services are just a click away. The definition of luxury brand has been modified from being rare, overly priced and available only to the elite class. The consumer behaviour with respect to the luxury fashion brand has changed completely. In the current scenario consumers derive pleasure by interacting with new brands in the market and it is not confined just to the products which they have to buy (Crotty, 2003). Even the brands like Burberry make sure that it delivers relevant customer experiences seamlessly at every point while interacting with the customers.

The post modern customers are said to enjoy the fictionalization of the reality and they appear to be imitator of the styles created by the marketing systems. These customers love to consume all activities in virtual manner (Deuze, 2007). Post modernity is an evolution of the customer from accepting what is given to them to customizing what the market has to offer. In the current times, the consumer should not be seen as a target for selling the products rather the customer should be treated as the producer of experiences.

The post modern customers often make the buying decisions by seeing the image on the product. The image on the product should coincide with the images shown in the advertisements. The image on the product should be such that it attracts the right set of customers. Post modern customers associate their image, value, status and lifestyle with the product which they buy or use. Hence the marketers should make sure to understand the target market and then to position their products accordingly using appropriate image and message. The advertisements help the consumer to associate themselves with the people, object and content of the advertisement (Firat, 1991). Even branding has its own importance when dealing with the post modern customers. In post modern times, the consumer is not the passive target for image marketing but he actively participates when it comes to creativity, connectivity and interactivity.